01digital products
ALENAMASHKINA
I build and launch digital products — from the first idea to real users.
I build products I initially need myself — and then discover that hundreds of other people need them too.
AMALENA MASHKINA / PORTRAITBUILDER
I am an entrepreneur with experience in the event industry, marketing, production, and sales. This background allows me to approach digital products not only from a development perspective, but also through business, promotion, and real user needs.
I shape the product concept, design its logic and interface, build a working version, launch it, attract the first users, and continue developing it based on feedback and analytics.
02years in business
03registrations in one product during its first month
CRM for Event Organizers
Agency Management Platform
An event agency management platform that brings projects, clients, teams, finances, tasks, vendors, and analytics together in one system.

ParaPlanner
Wedding Planning Platform
An online wedding planning platform with ready-made tasks, budgets, timelines, guest lists, and notes.

VseSeli
Guest Seating and Event Check-in Platform
A platform for creating guest seating plans, assigning guests to tables, finding seats through a QR code, and checking guests in at an event.

Wedding Intelligence
Learning Platform for Wedding Professionals
A digital learning platform for wedding and event professionals, combining lessons, assignments, educational materials, learning progress, and professional tools.

Post It Already!
Social Media Carousel Builder
A free tool for quickly creating beautiful social media carousel posts from photos and text.

Investment Calculator
15-year Financial Scenario Model
An interactive calculator that models capital growth, mortgage cycles, and potential passive income over a 15-year period.

IDEAS LOVECOMING TO LIFE